International hotel management-entrepreneurship.
Critically evaluate the student’s theoretical knowledge of entrepreneurship.
Evaluate the student’s ability to recognise the key attributes of their chosen entrepreneur.
An understanding of theories relating to entrepreneurship.
Linkage between entrepreneurial theory and their chosen entrepreneur.
Referencing skills.
The ability to develop a coherent written argument and present that argument to the tutor verbally.
TASK DESCRIPTION:
Using an entrepreneur of your choice from the options below, critically evaluate their entrepreneurial motivations and characteristics using appropriate academic models.
Assignment 1 will be a written essay of 2000 words.
You are required to select one entrepreneur from the list below. Investigate the individual’s motivational factors and traits that have led to their success. Your essay must include analysis of entrepreneurial theories and models that relate to your selected entrepreneur.
You MUST choose ONE of the following entrepreneurs:
Alex Chesterman, Cazoo
Anne Boden, Starling
Ben Francis, GymShark
Charlie McGregor, The Student Hotel
Christoph Hoffman, 25hours Hotels
David Chang, Momofuku
Girish Jhunjhnuwala, Ovolo Hotels
Hayley Parsons, GoCompare
Jordan Karcher, Grounds and Hounds Coffee
Justine Roberts, Mumsnet Online
Keith Valentine Graham (Levi Roots), Levi Roots Reggae Foods
Leah Goldglantz, Leah’s Plate
Marten Dresen, The Good Hotel
Paul Lindley, Ella’s Kitchen
Pippa Murray, Pip and Nut
