Social Networking – Politics
Do you like writing case studies? Are you a BMOS or Ivey-type person?
Case studies are their currency, but they also have a wider applicability in many walks of life. Consider this a reprieve from the usual slog of churning out term papers with their statement, etc.
Case Study 1: Politics
The object of this assignment is to write a case study on the use of one (no more than two, if closely linked) social media channel by a politician or a political party covering a period of an election or information campaign.
In presenting the case in a professional, informative, and pithy manner, evaluate the strengths, weaknesses, opportunities, and threats associated with the politician or party’s use of their chosen social media channel(s).
Provide some statistical information if possible (number of followers, changes in engagement, click-throughs, impressions, etc – there are a number of freely available social media analytic services online). You are welcome and encouraged to use graphics such as charts, graphs and illustrative screen captures in the case study.
Unlike writing a formal deductive essay, or an inductive scientific paper, this assignment will be a form of training for those who may find themselves in a career situation in the public or private sector to produce case studies, memos, and reports.
As some may be unfamiliar with the case study format, this site provides some helpful tips in structuring the case study: https://awc.ashford.edu/tocw-guidelines-for-writing-a-case-study.html
