Research a company that has diversified its business by either adding a new product/service or entering into a new market or line of business.
Use the three tests on Page 172 of Chapter 8, and the six steps for evaluating the strategy of a diversified company and improving its performance starting on page 183 of Chapter 8, to evaluate your company. (2020 Version)
Do not use any of the case study companies. (Costco, Netflix, Publix, Uber, Microsoft, KFC, Rubicon, Apple, Cuyana)
Write a research paper on a company that has diversified its business by either adding a new product/service or entering into a new market or line of business.
