Advertising which promotes public safety and behaviour change has been a critical part of the Government response to the COVID-19 Pandemic.
In early 2021 the UK government urged us all to Stay Home, Save Lives on social media. Discuss with reference to advertising’s role in society.
Gambling Adverts were suspended during the first lockdown to protect vulnerable gamblers.
How does the advertising industry protect consumers under normal circumstances?
You should include discussion on the present regulatory systems in the UK as well as voluntary actions by the advertisers.
It is important that you utilise a strong understanding of the CAP and BCAP codes and the work of the Advertising Standards Authority as well as a wider understanding of the societal issues relating to Advertising Ethics in this test.
If you select a question which relates to an advertisement, higher grades will be awarded if you demonstrate a detailed understanding of the issues (for example a ruling or an action, or the names and dates of the campaign).
