Compare the way Tesco and Asda use their 7 elements of marketing mix on two different luxury non-food products and suggest recommendations for the new luxury food product line.

The marketing concept webnar

For task one, chose Tesco as one of UK leading supermarkets to be analysed

For task two, compare the way Tesco and Asda use their 7 elements of marketing mix on two different luxury non-food products and suggest recommendations for the new luxury food product line.

For task three,produce a marketing plan and a media plan for Tesco’s new luxury food product line.