International Business
Read Hout, Porter, & Rudden’s (1982) How Global Companies win out article and review the three examples of the companies that were successful in competing globally.
Each of the companies had a different approach to executing global strategy. In today’s current global environment, why should a company engage in international business?
Using a minimum of five new peer reviewed journal articles, provide examples of companies who were successful in doing this. Is their strategy similar to the Hout, Porter, & Rudden (1982) article? Explain.
https://hbr.org/1982/09/how-global-companies-win-out
In today’s current global environment, why should a company engage in international business?
