Advanced Strategic Management
For all questions, you are required to apply relevant strategic models. You are encouraged to add more depth to your answers with additional strategic theory and ideas.
Question A: Industry Evolution and Managing Innovation
1.Was there a first mover advantage in the smartphone industry? Why or why not?
2. Where in its life cycle do you consider the smartphone industry to be? How well do you think the Industry Life Cycle model explains what is happening in the industry now? Justify your evaluation by considering what is well explained, poorly explained and missing.
Question B: Global Strategy
Coca Cola is renowned as an owner and manager of global brands. Thinking about the whole business (with marketing being just one of several functions), set out how Coca Cola balances global integration and national differentiation.
