Ad 1: Borsodi Alcohol Drink Ad 2: Camel Light Cigarettes Ad 3: OCB Premium Papers Ad 4: V20 Vodka
1. Question(s) related to how individuals are represented in the ads Why are the customers white males?
Does pampering in smoking make people feel more mannish? Why does the hair hide the lady’s face?
Why the lady is only concealed with the item? How does liquor influence how people relate to each other?
2. Questions related to how groups and group behavior are represented in the ad Why are the men gazing at the female’s chest?
Why is it that only one woman but two men are recognized in the ad? Why are males often linked to tobacco products compared to females?
Is the Item only intended for minority groups?
Is this advertisement intended for attracting the opposite sex? Is vodka regarded as a suitable drink for both sexes?
3. Questions related to how cultures and cultural identity are represented (or not represented) in the ad Was this advertisement envisioned to be used by one culture?
Does this ad express that we are mature? Is it culturally tolerable to cover up your face with your hair? Are individuals from diverse cultures less careless and observant of others?
4. How do the ads compare to each other? All four ads try to get your thoughtfulness and expression that happiness can be found if you look to the ad. One advertisement is trying to raise alertness through gender, saying, “Nobody smokes any longer.” The V20 Vodka advertisement shows a need for an appropriate drink and liquor influence on how people relate. It reveals all three: Anthropology, psychology, and sociology. They all utilize individuals to improve their sales and support their products.
5. What overall observations might a social scientist be interested in studying in relation to the themes present in these advertisements?
What larger questions about human interactions might they ask? A social scientist may be interested in how individuals are portrayed in advertisements. They may be concerned about the ad’s behaviors vs. real-life behaviors (case in point: OCB: Stick it Up, covering a face with hair.).
