Fan player – Product segmentation Packaging
Objectives – Review product functionality and packaging and create a plan with recommendations on how to better present the product to the US market.
Any other recommendations to drive business growth in the US.
A written report covering the following areas:
Review of Product functionality packaging with recommendations:
Also attached additional academic research documents and Fan players reference documents with the professors note for reference which could be helpful in writing the report.
Also see the link attached to competitors blog that might be helpful:
Review product functionality and packaging and create a plan with recommendations on how to better present the product to the US market.