The rise of social media has forced airlines to adapt the way they market themselves and their products. Discuss.
Brief:
You are required to submit an individual proposal of 2,000 words (+/- 10%) which should be based on your chosen topic within the choices provided for your course pathway.
The following points should be observed:
The Proposal must adhere to the word limit.
We suggest that you avoid writing in the first person (“I”); rather the third person is recommended (e.g. it can therefore be suggested that…).
You may include headings and subtitles and a contents page if you feel this will help you to stay focused and create clearer sign-posting for the reader.
The best Proposals will demonstrate understanding of the key issues of your debate (derived from your research) and ownership of the work resulting in a critical conclusion. The main assessment criteria are listed in your Unit Handbook and assessment grids are available on BREO.
The following format/structure should be observed for your proposal:
1. Introduction
a. Explain your chosen question
b. Establish the scope and limits of your question, identify your Case Study or Studies if applicable
c. Give contextual or background information
2. Major Theoretical Frameworks
a. List your major frameworks and/or definitions
b. Give explanation on each, the relevant parts, the connection to your Project
3. Major Themes
a. List your major themes
b. Explain each theme, give background if needed
c. Explain the connection to your Project and how each theme helps address the question
4. Research plan (methodology)
a. Explain how you intend to go about collecting data/reviewing the literature to address your question (this should include an overview of your systematic literature review process and a table of the sources that you have reviewed as an appendix).
b. Explain your expected sources of information
c. Explain your major authors/works
d. Draw lines if possible to your key themes
e. Highlight areas you feel may be challenging, difficult to complete, data that may be hard to obtain, etc.
5. Conclusion
a. Summarise your Project approach
b. Draw the key points together and consider potential outcomes (implications for different stakeholders, e.g. policy, practice, academic)
6. Bibliography – NOT OPTIONAL
a. The bibliography should comprise a variety of sources with a minimum of 15 references used in the text, 8 of which should be academic journal articles. Other sources could include books, trade publications, news articles, industry reports etc.
b. Categorise your academic journal articles separately.
c. Number all references from 1 to 15 (or more).
