B2B or B2C UK COMPANY APPROACH
IMPORTANT:
2. Choose one of the companies below
Tesco
Morrison,
EasyJet,
Boots
Argos
Currrys
TASK DESCRIPTION
The digital technology transformation is rapidly becoming a standard across many business environments. So, without a digital-first strategy, businesses are likely to fall behind the competition and eventually struggle to grow. This is very clear during the times of pandemic. Many successful digital businesses have seen significant growth in their businesses. For example, Amazon reported record net sales of $75.5 billion in the first quarter of 2020 (Rikap, 2020)
TASK
Choose a well-established digital business or e-commerce business in a B2B or B2C context. The chosen business must have a well-developed website, where you can find information about their strategies and operations.
You are taking the role of an independent digital/e-commerce business consultant tasked to evaluate the strategies that the chosen digital/ e-commerce business is applying based on the tasks outlined below and complete these in a report.
The tasks include:
1. Provide an overview of key trends and advantages of digital technology and implications for managing virtual business in the global environment by drawing on your chosen business
2. Critically evaluate new and emerging digital business models in the context of key business issues such as cyber security and ethics that your chosen business uses or may use
3. Evaluate the impact of new collaborative relationships and strategic alliances through digital technology for your chosen business
4. Discuss how e-commerce principles could be used by your chosen business.
