Review the “Marketing Excellence: Amazon.com” case study on p. 523 of your textbook.
Discuss why Amazon has been so successful when so many other companies have failed.
Name a company that has provided or will provide Amazon with some level of competition. Include your rationale.
Review the “Marketing Excellence: Amazon.com” case study on p. 523 of your textbook and Discuss why Amazon has been so successful when so many other companies have failed.
