PART 1:
1. Why are businesses experiencing a digital transformation?
8. Select three companies in different industries, such as banking, retail store, supermarket, airlines, or package delivery, that you do business with.
What digital technologies does each company use to engage you, keep you informed, or create a unique customer experience? How effective is each use of digital technology to keeping you a loyal customer?
PART 2:
Apply IT Concepts to Business Decisions
20. Visit YouTube.com and search for two videos on Michael Porter’s strategic or competitive forces models. For each video, report what you learned. Specify the complete URL, video title, who uploaded the video and the date, video length, and number of views.
What digital technologies does each company use to engage you, keep you informed, or create a unique customer experience? How effective is each use of digital technology to keeping you a loyal customer?
