Case Problem 2Movie Theater Releases
The movie industry is a competitive business. More than 50 studios produce hundreds of new movies for theater release each year, and the financial success of each movie varies considerably. The opening weekend gross sales ($ millions), the total gross sales ($ millions), the number of theaters the movie was shown in, and the number of weeks the movie was in release are common variables used to measure the success of a movie. Data on the top 100 grossing movies released in 2016 (Box Office Mojo website) are contained in the file Movies2016. Table 3.10 shows the data for the first 10 movies in this file.
Table 3.10
Performance Data for Ten 2016 Movies Released to Theaters
Movie Title Opening Gross Sales
($ million)
Total Gross Sales ($
Million)
Number of Theaters Weeks in Release
Rogue One: A Star
Wars Story
155.08 532.18 4,157 20
Finding Dory 135.06 486.30 4,305 25
Captain America: Civil
War
179.14 408.08 4,226 20
The Secret Life of Pets 104.35 368.38 4,381 25
The Jungle Book 103.26 364.00 4,144 24
Deadpool 132.43 363.07 3,856 18
Zootopia 75.06 341.27 3,959 22
Batman v Superman:
Dawn of Justice
166.01 330.36 4,256 12
Suicide Squad 133.68 325.10 4,255 14
Sing 35.26 270.40 4,029 20
Managerial Report
Use the numerical methods of descriptive statistics presented in this chapter to learn how these variables contribute to the success of a movie. Include the following in your report:
1. Descriptive statistics for each of the four variables along with a discussion of what the descriptive statistics tell us about the movie industry.
2. What movies, if any, should be considered high–performance outliers? Explain.
3. Descriptive statistics showing the relationship between total gross sales and each of the other variables. Discuss
