Growth Sustainable Business Plan
Coursework 2 requires you to write a full business plan based on the business idea you proposed for CW1.
The following must be included in your business plan:
Your Proposed Future Business; What is the product/service (i.e. provide a clear description)? What does it do? What innovations does your idea bring to the market? Appropriate intellectual property rights (IPR) in order to protect your business idea/enterprise, if applicable.
Customers ;Identify your target customers. B2B or B2C? Who are the end-users? Who will buy your product/service? What is the USP of product/service? What customer needs does the product/service meet? The underpinning research for the target market and an evaluation of the businesses’ position in the market
Competitors ;Who are your competitors for the product/service? What market share do your competitors have? Why might your customers buy your product/service rather than that of the competitors?
Skills analysis ;What skills do you have for developing and taking your business idea forward? What skills do you need? How will you address any skills gaps that you might have?
Projected 2 year profit and loss account and proposed 2 years cash flow forecasts including break even Finding, evaluating and selecting suitable sources of funding to grow the business opportunity.
Your plans for obtaining your resources, both tangible and intangible between now and either 1-2 year ahead. This should include a breakdown of your start-up costs.
The type of organisation and the management information systems required to effectively control the business.
Vision for your Business Idea;What future does your business have?
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 1 Evaluate the opportunities for advancing an idea so that it meets a market gap or requirement and allows the enterprise to grow into a growth sustainable business proposition.
LO 2 Analyse the skills and resources required for developing a business, including finance and people.
LO 3 Plan the development of a business and pitch the proposition to potential investors and/or interested stakeholders.
