How BCG affect organization marketing efforts.
The BCG marketing matrix is often used in marketing, including healthcare marketing. From the perspective of various departments or service lines in your healthcare organization, determine which of the various departments or service lines are the Stars, the Cash Cows, the Problem Children, and the Dogs.
Explain why you categorized them the way you did. Feel free to interview someone at the organization if you wish. Within your paper, provide a clear overview of the organization.
Integrate the BCG characteristics with the various departments discussed. How do the various BCG characteristics affect internal and external marketing efforts for the organization?
Berkowitz, E. N. (2017). Essentials of Healthcare Marketing, 4th Edition.
Book link chapter 1,2:
https://brytewave.redshelf.com/app/ecom/shelf
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