International Marketing Final Take Home Exam
You analyzed six full-length cases during the semester (Montgras, BMW, Kikkoman, Natura, Samsung, United Cereal).
Using these six firms/cases as examples describe how the tasks of international/global marketing management evolve as a company increases its involvement in international markets. (not more than two pages single space)
Explain the concepts through case examples:
Foreign Markets (How to enter, Sequence of events leading to entry, what kind of entry: exporting, franchising, importing etc)
Local Marketing (4 Ps, Product, Price, Place, Promotion)
Global Coordination (Is it possible to join forces globally to do the same business all across the world)
Describe how the tasks of international/global marketing management evolve as a company increases its involvement in international markets.
