Consumer Behavior Assignment
First, read Harvard Business School’s case study titled “Steinway & Sons: Buying a
Legend (A)”.
Then, answer the following questions in details.
Q1. Identify and explain Steinway’s historic point of differentiation
Q2. What do you think of Steinway’s 1992 decision to launch the Boston line of pianos?
What impact might this new line of pianos have on the company?
Q3. Moving forward, what is Steinway & Sons single biggest strength? How can it best
be leveraged?
What is Steinway & Sons single biggest weakness? How can it be minimized or
eliminated?
What do you think of Steinway’s 1992 decision to launch the Boston line of pianos? What impact might this new line of pianos have on the company?
