6-1 Assignment: Stakeholder Summary Report
Overview
Business reports often communicate an analysis of a scenario or aspect of a business in relation to a strategic goal or need. These types of reports can include the status of the organization, stakeholder summaries, market trends, and financial statements.
The main goal of business reports is to help leaders in developing strategies and making decisions or recommendations for the improvement of business.
Additionally, business reports may also provide analysis of potential worst-case scenarios, solutions to issues currently faced by an organization, and a review of best practices and analogous situations faced by similar organizations.
Prompt
For this assignment, you will take on the role of a business manager who is in the planning phase of building a stakeholder summary report.
You need an example from an organization in the same industry to get ideas and structure your report in the best way possible. You have identified the following report as a potential model:
Estée Lauder 2020 Year in Review, Performance Highlight section
Review the report and think about what story it tells you based on the numbers and visualizations provided. Address the following questions in your post. Make sure to use evidence to support your responses.
Content
How does the report use data?
How does it use specific contexts, terms, and figures?
Presentation
How does the overall look of the presentation appeal to readers?
How does the report meet or not meet its objective?
You should write using a professional voice, and any sources should be cited according to APA style. Your assignment must be between 400 and 800 words in length.
To begin your report and now that you have reviewed the example stakeholder summary report, you will analyze the report’s content and use of data visualizations.
First Paragraph:
Describe how the Estée Lauder report uses data and other information. What data is used in the report? How does it use specific terms and figures? Your response should be 100–200 words.
Second Paragraph:
What data visualizations are provided in the report? How do the data visualizations help convey information that is both useful and easy to understand? Your response should be 100–200 words.
The overall presentation of a report has a large impact on the way readers receive the information provided. In the template below, you will assess the example report’s organization and use of images. Analyze the example stakeholder summary report’s structural presentation, images and overall effectiveness.
First Paragraph:
Explain how the report is organized. Does it start with a general introductory paragraph? Does it pull the reader in with a surprising bit of news? How is the report divided up? What ideas about structure might you adopt for your report? Your response should be 50–100 words.
Second Paragraph:
Explain how the report makes use of images that are unrelated to data. Do the images illustrate points effectively, or are they merely decorative? Why do you think the report does or does not use images effectively? What ideas about using images might you borrow for your own report? Your response should be 50–100 words.
Third Paragraph:
Assess the effectiveness of the report. How does the overall presentation appeal to readers? How does the report meet (or not meet) its objective?
What do you think are the report’s best qualities, and what aspects might you improve on in your own stakeholder report? Your response should be 100–200 words.
