Main task
Task 2.3: RED CROSS change Management
Assessment type: Written assignment
Description: Students must justify its effectiveness according to key changing factors
See sections below for further details.
Main task
Students will deliver a project compatible with the tradition and objectives of the Red Cross in an underdeveloped country.
The company is the RED Cross which on the link you can find a detail case study.
Students must justify its effectiveness according to key changing factors and apply theories learned in class.
Background
The Red Cross is a strong brand with a history of helping people in underdeveloped countries. However, they have been slow to adapt to changing times – something they have recognized in their new strategy document
They want to develop a new strategy as they believe that are slow and not performing well
ELEMENTS TO ADDRESS BY YOUR CASE STUDY
1. An analysis of the organisational structure of the Red Cross unit that will implement the project.
You need to demonstrate the insights you discovered that describes why there is a problem.
You will explain what the Red Cross is what is its aim and also what is the problem that is facing now words 250
2. Assessing the external conditions
You must identify the external factors that may affect your plan for change.
You must develop a PEST analysis related to the Red Cross. Using bullet points with valid arguments for your reference.
Presenting the related Political, Economical. Sociological, Technological factors which are affecting the specific approach for change. Words are 250
3. Assessing the internal conditions
You must develop a SWOT analysis related with the specific problem in the strategy.
You can use your imagination for developing the SWOT as it is not possible to have all the insight information. Words 250. Try to use coherence and logical arguments which clearly shows the connection with the problem. Again use
bullet points for this task.
You must identify internal factors that may affect your plan for change.
4. The role of the Change Agent
Since the Change Agent role is crucial, picking the right Change Agents is a critical step.
Describe and analyse the characteristics and skill for the suitable change
You must develop based on our notes the specific characteristics of the change agent which is related to the specific change management project. Again use bullet points for developing your arguments. Number of the words 250
LEARN ING OUT COMES
Outcome 1: understand and apply the competencies and behaviors of an effective change agent.
Outcome 2: assess and evaluate the varying diagnostic tools used to facilitate organizational change
Outcome 3: Demonstrate the ability to appraise the ideas and arguments of academics and practitioners to assess the validity of the conclusions reached within the context of change management.
Outcome 4:.Develop and recommend an appropriate change management plan in accordance with an organization’s mission, processes, systems, organizational structures]
