Advance Marketing
Why do you think the popularity of online survey research has exploded over the last 3-5 years? Be sure to answer the following questions:
Discuss the advantages and disadvantages of online survey research.
Do you see any new survey software/technologies dominating the research marketplace? If so, provide their websites for your peers.
Textbook: McDaniel, C., Jr., & Gates, R. (2021). Marketing research (12th ed.). Wiley Publishing.
Chapter 6: Traditional survey research.
Chapter 8: Online marketing research: The growth of mobile and social media research.
Why do you think the popularity of online survey research has exploded over the last 3-5 years?Discuss the advantages and disadvantages of online survey research.
