Marketing Persona and Strategy
Answer the following 2 questions
(One page per question)
1. As the CMO of a consumer technology company, discuss appropriate segmentation dimensions to use as a well as your recommended market selection strategy.
How would your response differ if you managed a business technology company?
2. Develop an important new buyer persona for your company. What are the consumer values and marketing implications of this persona?
Discuss appropriate segmentation dimensions to use as a well as your recommended market selection strategy. How would your response differ if you managed a business technology company?
