Write a report base around the analysis of survey data collected at the (fictional) 2040 United Nations (UN) South Devon Olympic Games, held at a range of conference and sporting venues around South Devon.
2,500 word report assignment evaluates your understanding of a range of issues related to data collection, the quantitative analysis of survey data and the interpretation and application of research findings.
The assignment brief contains:
the background and context to the fictional event and survey
10 tasks for you to complete:
task 1 asks you evaluate the adequacy of the sample size (see the background and context for details on the survey size)
tasks 2 to 9 require you to interpret a range of statistical outputs from SPSS
task 10 asks you to discuss how the statistical finding could be applied in a marketing/management context.
APPENDIX 1: a copy of the survey form used to collect the data:
This will help you to visualise the characteristics of the collected data; and
APPENDIX 2: the codebook for the datafile:
This is a reference file in case you wish to examine the characteristics of any variable in greater depth.
