Use the attached marketing plan ,Wild Wings Taxidermy, as a general guide for your marketing plan; your plan can be written for a new business of your choosing.
The length and depth of each section should be similar to the sample provided.Notice that Wild Wings Taxidermy used a “guerrilla” marketing approach, an excellent choice for a small business with a tight budget.
This is a creative assignment, so your plan’s content may differ from the sample provided. Research what others have done on the Internet too and think about what strategies are right for your business.
The attached plan is not a one size fits all, be creative and have fun with this assignment. The marketing plan for this assignment should ONLY include the following sections. Once you’ve completed the sections below, submit your plan to this assignment page.
Executive Summary
Objectives
Mission
Keys to Success
Situation Analysis
SWOT Analysis
Target Area and Target Market
Marketing Strategies
