Rolex – consumer centric pop up/ experiential brand activation
Create a strategy for Rolex to launch a concept led consumer centric pop up, or experiential brand activation.
This must be ‘innovative’ within the marketplace and offer newness for the brand to engage either an existing consumer segment or be designed to attract a new consumer segment.
Create a strategy for Rolex to launch a concept led consumer centric pop up, or experiential brand activation.
