INTERNATIONAL MARKETING PRIMARK IN GREECE
The following table shows which of the module learning outcomes are being assessed in this assignment.
Questions
Understand market considerations in an international environment.
Analyze the impact of cultural, economic and other environmental factors on international marketing efforts .
Design a competitive marketing strategy in an international context .
Discuss strategic options in the implementation of international marketing programmes .
Discuss methods of evaluation and control of international marketing performance .
Understand the value and the challenges of international market information analysis.
Analyze the impact of cultural, economic and other environmental factors on international marketing efforts . Design a competitive marketing strategy in an international context .
