Establishing Nerd Patrol ,a computer services company
Outline of the Business Plan Document
In this assignment, you should keep the business plan short: 10-15 pages of text, typed single-spaced, using 12-point font. Charts and tables are extra.
You should also employ the following outline, which captures the chief elements of typical business plans:
1) Introduction and brief description of the venture
a) Introduction (e.g., “This business plan describes a proposed venture to
b) Description of the business,
c) Business aspirations,
2) Organization of the business and key players
a) Owner(s) – role(s) and qualifications
b) Company legal structure (e.g., sole proprietorship, partnership, LLP, S-Corporation, C-corporation)
c) Management team – roles and qualifications
d) Employees – roles and qualifications
e) Contractors/vendors (as appropriate) – roles and qualifications
3) Financials
a) Anticipated operating costs of the new business (e.g., What are the anticipated expenses of operating the business in a typical month?)
b) Anticipated investment requirements to launch the new venture (e.g., furnishing facilities, inventory purchases, meeting payroll during the first six months of operation)
c) Anticipated revenue
d) Pro-forma cash flow projection for the first year of operation
REVENUES Month 1 Month 2 Month 3 Month 4 Etc.
Rev source A
Rev source B
Etc.
TOTAL REV
COSTS
Rent
Payroll
Materials
Etc.
TOTAL COST
NETCASH FLOW
e) Payback point (taken from the pro forma cash flow statement)
f) Anticipated return on investment from the perspective of three years into the venture
4) Marketing/Sales
a) Summary of a marketing/sales strategy
b) Marketing/sales requirements for the business
i) Price of goods/services
ii) Product
iii) Promotion
iv) Place
c) Competition
5) Operations
a) Location of the business
b) How the business will be operated (e.g., hours of operation, procedures to produce goods/services, special operations issues)
6) Legal and sundry issues
a) Legal and related issues that need to be addressed (e.g., Liability, intellectual property, structuring the business, commercial law issues, etc.)
b) How legal issues will be handled (e.g., in-house attorney, use of outside legal services)
7) Major challenges
a) A realistic assessment of the challenges facing the new venture
