Impact of macro-environmental factors on the selected company
Select one company from the list below:
Amazon
Apple
Google,
Lululemon,
Netflix
Starbucks
Tesla
Uber
Purdue Pharma
Answer the following questions-
Questions:
Describe a lawsuit that your selected company has been involved in. How is the company resolving the dispute? How has this legal dispute affected the company’s reputation and market performance?
Does it change your opinion about the company – why/why not? Support your answer with necessary data and factual information. (2-3 pages – 10 points)
List and describe 3-5 major changes that your selected company has made in its products and operations in reaction to climate change and/or change in consumer preferences and trends around the world.
Provide a context to the change (what led them to make the change), how did they make the change and mention the timeline clearly.
Do these changes make a difference to your opinion about the company – why/why not? Provide factual and statistical evidence for your answer. (2-3 pages – 10 points)
You may use Newspaper/Magazine/Journal articles, Research Reports, World bank Data, Government websites etc (NO Wikipedia!!). You are also advised to support your answers with textbook concepts from the relevant chapters You are expected to include at least 8-10 secondary sources to support your answers
