We are aware that the mass media has a major impact on our culture and on our daily lives.
But, in what way and to what extent? Media Effects include a range of theories that explain how the mass media influence the attitudes and perceptions of our culture.
Understanding these theories will lead to stronger media literacy.
TOPIC: Select one of the three theories below (chapter 2).
Agenda Setting Theory
Uses/Gratification Theory
Cultivation Theory
Discuss and Analyse a media effects theory using the structure, prompts, and word count requirements below.
I. ( 50 words max) Introduce the topic
II. (100 words max) Describe the origins and nature of the theory
III. (100 words min) Apply the theory to real world examples
A. Identify a film, TV show, news story, or other media content that illustrates the theory.
Give specific examples and analysis of how the content illustrates the theory.
B. Identify and analyse how this theory is relevant in your personal life.
(Give specific examples to illustrate)
IV. (50 words max.) Conclusion.
