Review Application Case 5.8 "Tito's Vodka Establishes Brand Loyalty with an Authentic Social Strategy" on pages 305 - 308 in your textbook. Conduct a thorough case analysis addressing the questions for discussion.

Part One:
Directions: Watch this Ted Talk to complete this assignment.

Access the TedTalk titled What Tech Companies Know About Your Kids.

Share three research findings or important conclusions in the video.

Discuss the implications for text, web, and social media analytics in the video.

Part two:
Directions: Review Application Case 5.8 “Tito’s Vodka Establishes Brand Loyalty with an Authentic Social Strategy” on pages 305 – 308 in your textbook. Conduct a thorough case analysis addressing the questions for discussion.

Important information:

Answers should be thorough and complete.

Provide definitions of all course terms related to your response.

Although the questions ask “What do you think…” answers should be based on course-related knowledge/research and not on opinions and experience. Evidence is necessary to inform decisions.

You will be graded on how well you integrate course concepts, theories, and research into your analysis.

Responses should point to specific case language to support your assertations.

Papers should follow APA (6th Edition) conventions.

Any instance of plagiarism will result in a failing grade. Repeated instances will result in a failing grade for the course.

Review Application Case 5.8 “Tito’s Vodka Establishes Brand Loyalty with an Authentic Social Strategy” on pages 305 – 308 in your textbook. Conduct a thorough case analysis addressing the questions for discussion.