Marketing Plan
This Assignment will develop a marketing plan for the business idea. You will use all of your past knowledge, skills, and abilities generated in your Marketing class in the Bachelors of Applied Science degree program.
You will create a Marketing Plan for your new or using an existing company from Week 1 for a
(1) new product or service development,
(2) market a new business initiative,
(3) strategies to solve a problem with a current organization.
Consider Marketing implications during this course for your business idea.
Write a marketing proposal of a new or existing company idea. The proposal should be written in the following order:
A. Title Page (include your name, your company’s name, class name, professor, and date)
B. Marketing Industry Summary. Describe your company’s marketing industry and discuss if this industry will have short, medium, and long growth in the next 10 years, why or why not, and the reason you have chosen this industry.
For example, retail industry, entertainment industry, healthcare industry, transportation industry, etc. describing your product/service.
C. Describe the Target Market. Provide a detailed marketing analysis including
(1) Demographics: gender, age, income level, marital status .
(2) Psychographics: personal interest, attitudes, values, desires, and specific behavior.
NOTE: Write in complete sentences.
D. Describe your Major Marketing tool and describe in detail how it will generate customers over a 12 month period of time.
E. Create SWOT Analysis of your Marketing Plan. Create three (3) specific factors in your SWOT Analysis – Strengths, Weaknesses (Internal factors) and Opportunities and Threats (External factors). *ADD: SWOT Analysis to the Appendix Section
F. Reference Page in the APA format.
NOTE: Your Marketing Plan should be creative and original (do not use any ideas or company information from your past BAS courses). Write the Business Marketing Plan in the APA format (with subheaders) and only include information from the instructions.
Assignment requirements
The assignment should be written at a Bachelors’s level. It must be error and grammar free. The business Marketing Plan should be original, and the same company information should be used in future assignments.
