From the Facets Model of Effects study notes we learned that effective advertising creates six types of consumer responses:
See/Hear: the Perception Facet
Feel: the Affective or Emotional Facet
Think/understand: the Cognitive Facet
Connect: the Association Facet
Believe: the Persuasion Facet
Act/Do: the Behavior Facet
Find an example of a consumer product company website that uses all 6 facets in their integrated marketing communications on the site. (Use Amazon product company)
Find an example of a consumer product company website that uses all 6 facets in their integrated marketing communications on the site.
