Digital Marketing Campaign Plan on Gara Yara
Digital and Social Media Marketing
Assessment 3: Digital Marketing Campaign Plan
Assessment type Individual assignment, professional report
Overview
Digital marketing has become an important means of communicating with current and future customers through a variety of digital channels. A sound digital marketing campaign is the blueprint for specific digital marketing activities, detailing the strategies and tactics that will be used to achieve specified objectives in a given time period..
Be open and explorative with the digital marketing tactics, consider how each aspect of digital marketing works with another to provide a comprehensive digital marketing solution for your client.
Remember, you have to do this digital campaign for the proposed client in this course. You are NOT allowed to select your own client. You are NOT permitted to contact the client directly – any questions you wish to ask must be firstly forwarded to your lecturer.
Learning Outcomes Assessed
Discuss principles of strategic digital marketing and the role of digital and social media channels.
Explain the role of digital marketing in the contemporary marketing environment.
Critically analyse and research digital marketing situations.
Apply marketing theory to create digital marketing solutions.
Digital communication and/or literacy.
Assessment Details
You have spent a lot of time in Assignments 1 and 2, getting to know your client and their customers (Personas). By now you should have a profound understanding of the path that you want your customers to take and leverage of this knowledge by thinking about digital strategies and tactics to guide consumers through the hourglass as quickly and efficiently as possible.
This assignment brings everything together, and you will present your client with a holistic and integrated 3-6 months digital marketing campaign that they can take and execute.
You are required to work for a client who has partnered with this course in this assignment. Remember, you are not permitted to contact the client directly –
Assessment Format
In the workplace, it is not customary to be given a template to follow. However, in this document there is a structure that outlines what you should include in this digital marketing campaign plan assignment. It provides you with a step-by-step guide as to assessing your client. Despite the structure, consider which information is most pertinent to the client and ensure that you provide that in your document. You will of course need to include a TITLE page and REFERENCE list, as usual.
