Hotel Loyalty Programs are great for marketing and promotions! It has been proven to boost growth and does not cost the company that many marketing dollars. Everyone loves giving aways and it increase sells by selling more.
Tracking customer tends for Market Research is helpful as well and the most important thing is it makes customers happy – so why not! The best thing about the program is once it is up an running it pretty much runs itself!
Here are eight reasons why loyalty programs are imperative for marketing…
1. It has been proven to boost growth
2. Not as expensive as you think to a company. Giving away a product that a person is buying more of, great idea!
3. Reputation
4. Increase sells by selling more…double points day or if you spend $X then you get more points
5. Market Research – track customer favorites, where they spend their money, etc…
6. It makes customers happy – so why not!
7. You can provide in store or digital rewards or both!
8. Once the program is up and running it stops being work
Now that we understand more about loyalty programs from our lecture on leading the competition and the above let’s discuss the benefits of this type of program to both the holder as well as the company. Please answer the THREE following questions directly into the chat box (do not attach a word document) by Wednesday of this week.
1. The list of hotel loyalty programs below – Going by the first letter of your FIRST name research the hotel’s loyalty program give a 3-5 sentence detailed description of that company loyalty program. Describe the different levels and what the card holder will receive at each of those levels. (DO NOT COPY AND PASTE from the website)
Hilton Honors Program
IHG Rewards Club
Marriott Bonvoy
World of Hyatt
Wyndham Rewards
Omni Select Guest
2. Name at least three “perks” a consumer/holder will receive IF they sign up for the program as a meeting planner or just a guest.
3. Name at least two reasons why a loyalty program benefits the hotel?
Respond to at least TWO peers of this week by asking a question, providing a statement of clarification, providing a point of view with rationale, challenging a point of discussion, or making a relationship between one or more points of the discussion to at least TWO peer before the due date.
Grading Criteria Maximum Points
Why are consumers so addicted to these “points” and what are the benefits to the consumer/holder (name at least two)? (needs to be a well detailed answer)
Name at least three benefits to the hotel in having a rewards program. (needs to be a well detailed answer)
Using the hotel corresponding with the first letter of your first name give an example of a hotel loyalty program and names at least three “perks” a consumer/holder will receive IF they sign up for the program.
Participated in the discussion by asking a question, providing a statement of clarification, providing a point of view with rationale, challenging a point of discussion, or making a relationship between one or more points of the discussion to at least TWO peer before the due date.
Used correct spelling, grammar, and MLA format and source citations. Met word count.
Note: all discussion threads will close at 11:59 PM on Sunday and you will NOT be able to make up any posts or respond any peers after the thread closes.
Total: 5
