Assessing the effectiveness of Social Media Marketing in the UAE fitness industry
Answer the following question in a speaker style in an interview. Not too formal. Assuming that the writer is the client/ consumer of the fitness industry in the UAE.
1. Do you use social media or other marketing tools to look for a GYM or fitness classes?
2. What content appeals to you the most when signing up for a GYM or fitness classes? Or in other words, what makes a piece of social media content successful.
3. Are you drawn to sponsored Ads or regular posts by the fitness accounts you follow in the UAE?
4. What are all the social media platforms you use for fitness related content? Explain why?
5. Do you see yourself not using social media to follow your favorite fitness studio? Explain
6. How do you measure the success of a fitness studio by looking at their social media page? What are the main pillars?
7. How do you feel about negative comments on the accounts that your follow? Do these negative comment impact your decision in joining the GYM? Explain
8. Mention few common social media marketing mistakes by GYMs that affect your decision as a consumer?
9. What kind of posts you would share with your friends?
10. What are your thoughts on TikTok? And how can GYMs in the UAE benefit from it ?
