Using Aaker, D. A., & Moorman, C. (2017). Strategic market management (11th ed.). Wiley Publishing. Chapter 17: How Marketing Activities Create Value for Companies discuss

Marketing

Aaker, D. A., & Moorman, C. (2017). Strategic market management (11th ed.). Wiley Publishing.

Chapter 17: How Marketing Activities Create Value for Companies

Using Aaker, D. A., & Moorman, C. (2017). Strategic market management (11th ed.). Wiley Publishing. Chapter 17: How Marketing Activities Create Value for Companies discuss
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