Academic article assignment
Course Objective: Comparing and contrasting the differences between product and brand and analyzing an academic article to bridge the gap with the professional marketers’ role in explaining how to use the learnings from the academic article in real-life branding strategies.
Each student will pick an academic article from a pool of articles addressing branding strategies and will bridge the gap with the professional marketers’ role in explaining how to use the learnings from the academic article in real-life branding strategies.
This assignment requires a 5-page written report. The report should feature the following sections:
Comparing and contrasting the differences between product and brand and analyzing an academic article to bridge the gap with the professional marketers’ role in explaining how to use the learnings from the academic article in real-life branding strategies.
