Go to the “Explore” section of Kickstarter.com and select a for-profit business project and based on the information given:
Identify relevant key market segments using whichever segmentation variables you think are appropriate. Use at least three different variables, but be brief (i.e. no need to “defend” your choices, just be reasonable).
Suggest how you would position this new to the market product and brand, if possible addressing through research who key competitors might be and what competitive advantages exist for this new “player”.
Build a perceptual map using whichever two dimensions you think are more important.
Write a positioning statement for the product
As usual, be brief and be as specific as humanly possible and identify sources of information. One page MAX (not including the perceptual map).
