For this essay you will analyze a television advertisement that plays during the most recent Super Bowl. You will need to watch the ad many times and take notes, so it is best to find the ad on YouTube. You must analyze the rhetorical situation and cultural symbols of your ad.
Advertisements use cultural imagery to appeal to the values of their target audience.
For this project, you will produce a rhetorical analysis that analyzes and evaluates how a specific advertisement uses cultural symbols to make its appeals to the target audience for the ad
. You will need to first carefully and concisely describe the symbols used in the ad, but avoid simple summary. The paper is not a summery; it is an analysis.
Consider carefully whether the advertisement you are analyzing makes assumptions about its target audience and then uses those assumptions to appeal to certain values.
Remember that the quality of your evidence and your analysis are key to writing a successful analysis, as that these will support your claims about how the advertisement works.
Your Imagined Reader: You can assume that your ideal community of readers has some experience with reading media texts, so be sure to concentrate on your particular analysis and the evidence that supports that analysis and not on making the argument that the advertisement is trying to sell something. Your readers will know that.
What is a cultural symbol?
For this paper, identify and evaluate cultural symbols, target audiences, shared belief structures, assumptions, and the arguments (rhetoric) used by advertisers to persuade consumers to buy products.
Issues of Format:
Your paper is required to be 4-6 pages
Use perfect Academic Tone Download Academic Tone
Be sure to use the title of the ad in your paper
Give your paper a catchy title
Standard MLA format
Interact with at least three LARC sources in addition to the ad itself. This means you will include a Works Cited page with at least 4 sources: The ad and your outside sources.
The ad chosen is inspire change
