Manifesto Assignment – William McDonough and Michael Braungart
The Final Paper will demonstrate your understanding of:
(Text Book Context)
A.) Responsible Management
B.) Triple Bottom Line Sustainability: 3 P’s
C.) Corporate Social Responsibility: CSR
Refer to Figure 3.2 on page 58 of the text.
Choose one of the Figureheads.
– Manifesto Assignment – William McDonough and Michael Braungart
1.)Thoroughly research their background, ideas, and major contributions.
2.) Utilize this information to form a “business feasibility manifesto”, which combines figurehead ideas, with a practical plan to responsibly introduce a new venture in today’s global market. Choose any product or service.
Company Growth & Lead generation Consultants
Referred to differently across the globe, company growth and lead generation consultants are responsible for optimizing one of the most important aspects of a business – business development and revenue generation. By analyzing how you allocate resources, target prospects, and convert them, company growth and lead generation consultants focus on transforming your business.
3.) Include and discuss all issues associated with Responsible Management, Triple Bottom Line, and Corporate Social Responsibility.
In short, combine the chosen figurehead’s ideas with your own, toward launching a responsibly managed global business.
Deliverable:
1.) Cover page with your name, figurehead name, date, and course section
2.)The manifesto should consist of Five to Six pages of definitions, ideas, business description, planning, impact statements, and implementation discussion. (Excluding Cover Page)
3.)Conclusion section to address the likelihood of success in today’s global economy.
Reference page: APA format with at least 10 cited sources. No “Wiki”, or Dictionary sources.****
Main text is a required reference
Principles of Responsible Management: Global Sustainability, Oliver Laasch ****
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