Scenario: Lee is the owner of Lee’s Computer & Cellphone Repair which is located in Atlanta, Georgia. Lee has now hired you to design the basic components of a marketing strategy for her business.
Instructions: Summarize a marketing strategy for Lee’s addressing each part. 1 – 6 (2pgs) – CITE APA-7 style scholarly references only
Checklist: Your paper should include headings, an introduction, and a conclusion
PART 1 – 3
Part 1: Mission
• Write a marketing-oriented mission statement for Lee’s business.
Part 2: SWOT Analysis (use the table below)
Organization Inner Strengths and Weaknesses + External Opportunities and Threats:
• DEFINE & Describe methods that Lee could use to identify her internal Strengths and Weaknesses. Explain your answers
• DEFINE & Describe external Opportunities & Threats. APPLY 6 environmental factors to the external SWOT. (1) Economy (2) Market dynamics (3) Technological advances (4) Competition (5) Political environment (6) Legal constraints
