Introduction – (300 words) – 386
– Marco – An overview of strategy management, involving the analysis of factors to external and internal environment of the company.
– Micro – Overview of retail industry and narrow down to supermarket analysis.
Objective – (100 words) – 33
– The objective of this essay is to evaluate the recent strategic decision made by Sheng Siong and how this decision was implemented and the overall impact it had on them.
Company (Sheng Siong) – Description (200 words) – 238
– Supermarket in Singapore
– The strategic decision they made recently – (Looking for more retail space and open new stores, building on their e-commerce platform)
Strategy – Describe (100-200)
– What is Strategy?
– Briefly go through few framework such as PESTEL, Five force.
Retail Industry (1000 – 1200 words)
– PESTEL (461)
• Discuss what is PESTEL and how it helps to analysis the macro environment of a company. The use of PESTEL framework to identify the environment which Sheng Siong operates.
– Five Forces
• Discuss on Five forces and how that shape supermarket competition
• Discuss on the opportunities and threat of supermarket industry
– Business Model
• Discuss on Business Model
• Resources and Capability – How resources and capability can help company align with their goals?
• Discuss on VIRO
• Discuss how Sheng Siong fits in this business model
– Company Positioning
• Discuss on the SWOT analysis for Sheng Siong
• Discuss on the generic strategies
– Management advantage towards competitiveness
• How do the management contribute to the competitiveness?
Evaluation – (700-800 words)
– Evaluating Strategies (Assess performance, Identify Gap, SAF)
Conclusion – (200 words)
