Your assignment is based on the case
Justin Beck, John Harvey, Kristina Kaylen, Corrado Sala, Melinda Urban, Peter Vermeulen, Norman Wilken, Wei Xie, Dan Iliescu, Pratik Mital (2021) Carnival Optimizes Revenue and Inventory Across Heterogenous Cruise Line Brands. INFORMS Journal on Applied Analytics 51(1):26-41.
Your task is to provide a critique of the analytical work that has been described in the above case study.
The mark awarded for this assessment will take into account the following:
1. Evidence of a balanced critical analysis of the strengths and weaknesses of the implemented approach.
2. Evidence of drawing on and appropriate use of relevant frameworks to evaluate business analytics projects, e.g. DELTA model, BADM, CRISP-DM, etc..
3. Evidence of your own additional independent research using external literature and the internet. Full references should be cited for any materials that you refer to or rely on.
4. Quality of writing, referencing, structure and presentation of the report
