- Beyond the Bean
- What marketing challenge do Greig and Peck face?
- Perform an internal and external analysis.
- Review the customer segments and determine which of them should represent the venture’s target market. Support your reasoning.
- Evaluate Greig’s pricing plan for table rentals to play board games. Would you charge each table by the hour or would you charge each customer a fee for unlimited time.
- Would you recommend that Beyond the Bean add alcoholic beverages to its menu? Support your recommendation.
- Prepare a detailed promotion plan for Beyond the Bean to ensure maximum exposure and success. Identify the specific message to be communicated to customers in your promotions.