Purpose:
This project is the last of four projects. You will generate a pool of alternative strategies, evaluate these alternative strategies, and select the best strategy using the tools and concepts learned throughout the course.
You will develop implementation plans, evaluative plans to control the implementation process, and plan for post-evaluation measures. You will also draw from previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard, and sustain their position in a competitive market.
Skill Building:
In this project, you are building many different skills including research, critical thinking, writing, and developing analytical skills related to various financial analysis tools and strategy tools used in business. You will select optimal strategies, design how to implement them, and evaluate the implementation process of the optimal strategies.
Outcomes Met With This Project:
• Examine the impact of ethical decision making, social responsibility, stakeholder analysis, and corporate governance on organizations and society
• Utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically;
• Integrate ideas, concepts, and theories from previously taken functional courses including, accounting, finance, market, business, and human resource management;
• Analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies in order to revise a current plan or write a new plan and present a strategic plan;
• Evaluate the outcomes of identified strategies to determine their success and impact on short-term and long-term objectives.
