International Business Research Skills
CW3 – 2000 WORDS – CHOOSE ONE OF THREE OPTIONS
• This coursework is worth 40% of the overall marks for the module.
• Please choose 1 of the 3 options below, and answer all questions with your chosen option.
• Submission with CW2 (2 x mind maps) as ONE WORD DOCUMENT:
Option 1. Qualitative Research Tasks
You should answer all tasks (a, b and c)
a) You are required to watch the following video which is a poor example of how to conduct an interview
•
Provide a written report that outlines some of the key mistakes made by the interviewer during the interview.
Just to note, the interviewer is the one asking the questions.
The interviewee is the one answering the questions.
Guidance
You should think about the following to inform your report…
• How the interviewer introduced the research topic to the interviewee.
• The speed at which the interviewer talked.
• Interviewer behaviour during the interview, including:
o Her general behaviour
o Her body language
o Her approach to building rapport with the interviewee
o Her listening skills
o Was the interviewer respectful?
• The way in which she asked questions and probed the interviewee
Were the questions objectively asked?
Did she ask leading questions, did she criticise the interviewee at times?
• Was the way in which the interviewer ended the interview appropriate?
o If no, then explain why it was not appropriate
b) You should also watch this video
•
Provide a written report outlining the good points on how the interview was conducted.
Guidance
Again, think about the following to inform your response:
• How the interviewer introduced the research topic to the interviewee.
• The speed at which the interviewer talked.
• Interviewer behaviour during the interview, including:
o Her general behaviour
o Her body language
o Her approach to building rapport with the interviewee
o Her listening skills
o Was the interviewer respectful?
• The way in which she asked questions and probed the interviewee
Were the questions objectively asked?
Did she ask leading questions, did she criticise the interviewee at times?
• Was the way in which the interviewer ended the interview appropriate?
o If yes, then explain why/how it was appropriate
