discussion post: Chick-fil-a
Is this ad making an emotional, rational, or moral appeal, or is it combining them?
How much do the personified cows contribute to this ad?
Is the ad structured to let the audience to make decision?
Is this an effective ad?
Chick-Fil-A puts lifelike statues of cows, with similar slogans, into mall food courts. What makes that practice effective?
Is this ad making an emotional, rational, or moral appeal, or is it combining them?
