Marketing CommunicationsThis assignment should be completed in a REPORT formant and should be between 1,500 and 2,000 words.
Write a marketing communication plan for a project that you believe is needed in your own organisation addressing the core areas of a traditional communications plan:
•Context analysis
•Promotional objectives
•Marketing communications strategy
•Co-ordinated promotional mix (methods, tools and media)
•Scheduling and implementation
•Resources (human and financial)
•Evaluation and control
•Feedback
•This plan can cover either internal or external communications or both.The learning outcomes for this assignment are:
•Apply understanding of the marketing communications industry
•Analyse and assess the impact of economic factors on media industry decisions
•Analyse the roles of media creators, consumers, advertisers and other professions using a media market model
•Apply understanding of techniques to measure the contribution to a business of a successful marketing campaign
