Roots Canada Innovative Product Marketing Research Report
Based on the fact that the designers of the sleek leather briefcase seek to establish itself as one of the strongest producers of the product, there is need for market penetration strategy. It therefore insinuates that that market scope should include both men and women of different ages.
Furthermore, the designers should consider moving from functional model to a product design model, which enables alignments of its sleek leather briefcase to align with current demands in the market.This means that the briefcase should target men as ladies tend to have some reservations carrying briefcases.
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