When Do People React Negatively to Social Proof
Social proof refers to the tendency of individuals to act as the majority act in order to reflect the correct behavior in different situations.
This psychological principle is based on the mantra that the majority are correct, in scenarios where individuals have no adequate information to make the right decisions.
Social proof is experienced in many social scenarios that individuals encounter, and is considered to be the first thought of action once faced with uncertainty.
However, it evident that in other situations, people behave in a way to defy the social proof principle. The behavior of people against social proof may be determined by a number of factors including;availability of information, culture, social status, and commitment and consistency.
